the posts and reels impact thought process of humans?
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yes. totally in digital marketing, it is always said to repeat things so much that it goes into the subconscious mind unintentionally, therefore, controlling the habit of customers indirectly and also presenting certain products in such a manner that they represent a certain lifestyle and living standard to increase profitability. this was the case with digital marketing it is also seen in other spheres such as elections in America for president were claimed to be influenced by the Russian marketing team to boost Donald Trump candidature and weaken Hillary Clinton side.(https://en.wikipedia.org/wiki/Russian_interference_in_the_2016_United_States_elections)
also, movies are promoted through fake news and paid critics to generate revenues(https://www.indiaforums.com/forum/topic/4881389)
2. political propaganda is also spread through news and social media such as Twitter and Facebook.
the world is also understanding the use of the presence of the world leader on social media and Modi Maan ki Baat is one such example.
3. fake news regarding riots and certain religious propaganda are also introduced and spread through social media being the only reason for internet blocking making India one of the top position holding implementing internet blocking .as per a recent report by the united nations(https://www.business-standard.com/article/current-affairs/india-continues-to-hold-top-position-in-internet-shutdowns-access-now-122042800628_1.html)
4. published under the report of research investigation in a newspaper editorial it was concluded that a happy picture of an individual on the internet is the basic reason for many people being depressed thinking of themselves as leftover.(*https://psychcentral.com/depression/does-social-media-cause-depression)
there are many such reasons therefore it can be easily concluded that social media plays a vital role in framing the thinking of humans.