The benefits of advertising on social media are numerous, including the ability to target specific demographics effectively. With sophisticated targeting capabilities offered by Facebook, Instagram, Twitter among others based on age, location and interests; companies can concentrate their efforts on reaching their desired market group effectively. This method increases the probability of generating leads and conversions successfully.

Compared to traditional advertisement channels that are costly in marketing budgets allocation towards unique demands is key in reaching a large audience at low cost which makes using social media for marketing more affordable than other methods available in the market currently. Furthermore real time feedback collected positively quantifies results equipping business entities with vital performance metrics that facilitate making informed decisions aimed at optimizing campaigns.